Red Earth Principals have directly managed the sales and marketing for 40 communities over the last 24 years, producing $5 billion in sales volume while overseeing more than 12,000 closings. Having that wealth of information from past experience allows us to spend marketing dollars more efficiently and troubleshoot potential problems early, ensuring the community is moving toward its intended sales goals. In today’s market, it’s not good enough to just talk the talk; you have to know how to get the job done in an ever-changing environment.
Red Earth’s expertise ranges throughout the spectrum of properties, having sold homesites, homes, condominiums, townhomes and condo/hotels. Our experience has been in both the pre-sale of product–helping developers reach sales thresholds that allow building commencement– as well as completed product in new and existing communities. Red Earth is equally adept at marketing and selling property in the pre-development stage of a community—a time when early success can help build momentum and a positive perception in the marketplace—thus paving the way for consistent, long-term success.
With rising development costs, finance considerations and increased competition, the trial and error method could be devastating for a developer when it comes to hiring a sales team or marketing company. The cost to remedy improper sales and marketing decisions far exceeds the prudent investment in implementing the right strategies, personnel and leadership from the beginning.
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